Social Media ROI Suffers from a Positioning Problem


I read an article on LinkedIn declaring the social media industry is broken (don’t you love those “x is DEAD” articles?) and felt compelled to respond. Everyone needs to take a deep breath – the industry isn’t dead, the way it positions ROI is wrong. Here’s my response. Agree or disagree – feel free to chime in below. It sounds like this article is describing organizations that simply don’t yet understand how to best utilize social media. If they’re going to cut budget around it, they most likely haven’t spent their budget properly or their expectations weren’t aligned with a … Continue reading Social Media ROI Suffers from a Positioning Problem