Why Every Brand Needs Evangelists, Skeptics & Analysts


I read an interesting Futurelab marketing blog this morning on Cult Brands, that provided some great examples of brands with a cult following of evangelists. A few examples they provided: Wegmans: Musical theater students in Massachusetts [editor’s note: this was my high school] created an entire musical based on the brand. People write love letters to the company, begging them to open stores in their neighborhoods. Lululemon: They have a lululemon ambassador program; ambassadors are people in their store communities who embody the lululemon lifestyle and live their culture. Linux: Not only did they create evangelists, but their evangeliests affect the product and the brand because … Continue reading Why Every Brand Needs Evangelists, Skeptics & Analysts