The Macintosh Way: Inspiration for the Little Guy

I’m reading “The Macintosh Way” by Guy Kawasaki (@guykawasaki), an entertaining read that pulls no punches about his experiences as Macintosh chief evangelist at Apple in the 1980s. The book was written in 1990 yet the stories and inspirational messages still resonate for technology product marketers today. Here’s one particularly inspirational excerpt:

“A small team of bright, fearless, and ambitious punks led by a charismatic high priest trying to do the right thing can defeat mediocrity and the status quo. The battle can cost a lot (even the life of the high priest), but it is so magnificent that the toll almost doesn’t matter. Winning the battle doesn’t require huge resources if people buy into your dream. Afterward, it’s all worth it and the revisionist historians say, “I knew that they would succeed.”

As a startup marketer with limited resources in the trenches every day generating buy-in for a disruptive innovation I truly believe will change the world I can appreciate where Guy was coming from.


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