The Real Truth About the American Education System


The US education system is often discussed as having many shortfalls. However, it is also very successful. This entry dissects a recent rant and provides some facts about how the IS education system actually stacks up against the rest of the world. Continue reading The Real Truth About the American Education System

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Excited for Liverpool vs. Roma @ Fenway – 7:30 pm July 23, 2014


Just bought my tickets over the weekend for “Football at Fenway” and I’m PSYCHED! The Liverpool section sold out immediately but there are still plenty of tickets available in both the Roma supporters and neutral sections.If you haven’t yet, this is a must for Liverpool and Roma fans – but neutrals will get a treat as well.Buy tickets via the sox site here.If you are new to Fenway and want to know what your view will be like before buying, here are a few recommended resources.Use the handy Fenway Park 3d seat finder to get the view from your seats (just click … Continue reading Excited for Liverpool vs. Roma @ Fenway – 7:30 pm July 23, 2014

RelayRides: How to Kill a Good Concept with Fees


I’m a big fan of innovative concepts and recently came across San Francisco based RelayRides, a peer-to-peer car rental company. I’m a fan of innovative concepts and puting my idle Nissan Altima aka “Walter”, to work seemed like a good idea and easy way to make a little extra cash. So I created a RelayRides listing and within 48 hours already had someone interested in renting my car. I swapped messages with her and prepared Walter to be rented – then surprise! I got this message from the prospective renter: Good Morning Mike, I’m new to this relayrides and wasn’t aware … Continue reading RelayRides: How to Kill a Good Concept with Fees

NUBS Alumni Chicago Event Recap: Pizza Tour – Need We Say More!


On April 26, the NUBS US Alumni Branch held our successful second-ever national event in the great city of Chicago. US-based Newcastle alums enjoyed a fun afternoon loaded with some of Chicago’s -indeed, America’s- most mouth watering pizza, followed by networking above the city at the Signature lounge on the 95th floor of the John Hancock Building. Warning: please read on for a virtual pizza tour, but you WILL be hungry by the end of this blog! Pizano’s: The Preferred Pizza Spot of Oprah and the Clinton’s We began the tour at Pizano’s, founded by the “first family” of pizza in America. Known for their thin crust and being the preferred Chicago … Continue reading NUBS Alumni Chicago Event Recap: Pizza Tour – Need We Say More!

Social Media ROI Suffers from a Positioning Problem


I read an article on LinkedIn declaring the social media industry is broken (don’t you love those “x is DEAD” articles?) and felt compelled to respond. Everyone needs to take a deep breath – the industry isn’t dead, the way it positions ROI is wrong. Here’s my response. Agree or disagree – feel free to chime in below. It sounds like this article is describing organizations that simply don’t yet understand how to best utilize social media. If they’re going to cut budget around it, they most likely haven’t spent their budget properly or their expectations weren’t aligned with a … Continue reading Social Media ROI Suffers from a Positioning Problem

Arguing for Increased Gut-feel in the Age of Analytics


According to a recent HBR article, an astounding 89% of marketers rely on their gut-feel when making decisions. As a Newcastle University Business School alum who runs marketing for Cambridge, MA-based analytics software company Talent Analytics, Corp, I rely on data to inform my decisions every day and this fact amazes me. Yet, I’ve read blogs recently advocating for an increased reliance on using gut-feel in decision making. This argument in effect, wants to keep decision making status quo and firmly in the realm of the gut-feel rather than advocating for an evolution towards a greater use of analytics. This stance surprises … Continue reading Arguing for Increased Gut-feel in the Age of Analytics

Why Every Brand Needs Evangelists, Skeptics & Analysts


I read an interesting Futurelab marketing blog this morning on Cult Brands, that provided some great examples of brands with a cult following of evangelists. A few examples they provided: Wegmans: Musical theater students in Massachusetts [editor’s note: this was my high school] created an entire musical based on the brand. People write love letters to the company, begging them to open stores in their neighborhoods. Lululemon: They have a lululemon ambassador program; ambassadors are people in their store communities who embody the lululemon lifestyle and live their culture. Linux: Not only did they create evangelists, but their evangeliests affect the product and the brand because … Continue reading Why Every Brand Needs Evangelists, Skeptics & Analysts